What Is A Business Referral Program? | business services

A referral program is the term used to describe a business arrangement in which a company offers incentives to individuals or other businesses for referring customers to the merchant’s business, products or services.Why Have a Referral Program?There are many reasons to have a referral program for your business. Some of those reasons include:”Word-of-Mouth” advertising, even in the digital age where referrals are given on any given social network at any time, is still a very critical element of many business’s consumer bases. There is simply no replacement for a consumer referred to a business from a friend, family, or co-worker. These referrals already come with a default sense of trust in you and your brand. It is only up to you to supply their needs for products or services, and to give them the highest-quality customer service to retain them.Many consumers are bargain hunters. They will gladly work to find you new consumers if it means they will be rewarded, discounted or gifted with valuable products and services. Simply having a referral program in place may encourage others to actively work to your benefit, because of the benefit to themselves.Many start-ups who fail to have a referral program in place early on, may find themselves in trouble during economical hardships if their business is not a consumer need but a consumer want. Referred customers are less likely to seek cheaper or less reputable services even if the services offer them more discounted rates than you do. Customer loyalty can mean the difference between continued business and bankruptcy in more desperate economical times.Managing a Referral ProgramIt is vital to have a system for recording your referrals. If you fail to keep up with and keep in touch with your active referrers, you may find yourself in the position of having to do the footwork yourself. Cultivating referrals for your own business is a bit more difficult than having active referrers. The obvious difference being that an individual is expected to promote their own business, services and products. Referrals that come from business owners or employees can appear as biased as it can come. However, having others working to refer your business because of their own satisfaction with your services, is a much heavier talking point, and more likely to bring in the new consumers.In order to properly manage a referral program, you should have some method for recording each referral you receive. Keeping a file or document of recorded information will also be vital when it comes time to pay out any referral bonuses or awards. The best way to ensure the management of your referral program continues to run smoothly is to make sure all employees in your businesses are trained on how to handle referrals that are incoming and outgoing. Keep a handy script around so that they too understand the right talking points for asking for referrals from current consumers or other businesses. Managing a professional referral program will require everyone to be on board.

Senior Citizen’s Gambling Addiction On The Rise | Gambling

Over the past few months there has been a significant increase in the number of seniors who have taken up gambling as a new form of entertainment. Through this exposure a larger percentage then expected have become addicted to gambling.The local gambling establishments are to blame for the sudden rise in seniors with a compulsive gambling addiction.The gambling establishments have created various incentive programs and innovative advertising gimmicks to lure them into a dark world. The end result is a senior with a self destructive behavior pattern and low self esteem.In the last week alone I have received numerous emails from seniors who lost all their financial resources due to their compulsive gambling addiction. They do not know how this happened to them and now are ashamed of their behavior. A majority of these seniors still have not told their children and or friends about their problem gambling.One of the emails expressed concern that the gambling establishments were victimizing retired individuals with the following incentives:- Tired of staying at home with nothing to do, come down and visit us we will make you feel at home.- Free live entertainment awaits you.- Buffets and exotic restaurants- Make new friends- Not only will we pay for the transportation with coupon vouchers, we will also throw in free lunch at our buffet. You are getting a full day of entertainment and we will feed you too.- You can earn points while you play which you can spend at one of our many unique gift shops.- Bring the enclosed encrypted coded card for you to scan to see if you are the grand prize winner. Remember there are other prizes you can win too with this coded card. All you need to do is swipe it. The coded card is good for the month of May.- Earn enough points and you can stay for free in one of our luxury VIP hotel rooms.- ATM machines, cash advances and line of credits are available- If you need anything while you are visiting us, just ask for one of our many hosts. We have hosts available twenty four hours a day, seven days a week to make your visit a most enjoyable one.We are living in a new world we’re gambling is playing a major role. It’s time for people to take control and educate themselves.There are alternative programs available for senior citizens. Once you know you or someone you know has a problem with gambling it’s imperative to get help before they lose all their assets and their sanity.


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